A bilingual AI assistant on your Miami business website: it answers in English and Spanish 24/7, captures the lead and books the appointment.
It's 11 at night in Miami. Someone lands on your site, types "are you open tomorrow?" and nobody answers. By tomorrow they've already messaged someone else.
It isn't a contact form or a chat that recites a script. It holds a conversation, understands what's being asked, and finishes the job: a captured lead or a booked appointment.
The AI assistant detects the language someone writes in and replies in that same language — your customer never has to pick anything. At 11 at night, on a Sunday, or on a holiday, the answer arrives in seconds.
Hours, address, parking, which services you offer, whether you take walk-ins, whether you accept a given insurance, how long a job takes. Same questions as always — answered with your business's actual information, not generic filler.
When a conversation turns into a real lead, the assistant asks for contact details and writes down what the person needs. You get the contact with context, not an empty notification that somebody visited your site.
If your business runs on appointments, the assistant offers open slots and books the appointment right there. The customer doesn't have to remember to call tomorrow — which is exactly when they forget, or go somewhere else.
Any Miami business losing customers because nobody can answer the phone all day — in two languages.
Hours, menu, delivery, reservations and pickup orders — without pulling anyone out of the kitchen to answer the phone.
You're on a roof or under a sink; the assistant takes the estimate request, gets the address and the type of job, and hands you a lead that's ready to call back.
Screens the first inquiry, explains which practice areas the firm handles, and books the consultation — in whichever language the client writes in.
Questions multiply during tax season. The assistant handles the repetitive ones and forwards only the inquiries that actually need your time.
Answers about services, accepted insurance and availability, and books the appointment without tying up your front desk.
Service menu, duration, availability and booking — while you're busy with someone in the chair.
Answers questions about a listing at the hours people actually browse — nights and weekends — and captures the lead before they message another agent.
Per the 2020 Census, 69% of Miami-Dade County's population is Hispanic. In Miami that isn't a marketing detail — it's most of your customers. A chat that only understands English shuts out a large share of the people who already found your page, and a chat that only speaks Spanish shuts out the rest. The AI assistant replies in whichever language it's written to, with no buttons or menus.
of Miami-Dade County's population is Hispanic (2020 Census)
the assistant answers at night and on weekends too
languages handled in one conversation, without switching chats
Source: U.S. Census Bureau, 2020 Census.
In Miami your customers write in whichever language comes out first. The assistant answers in that same one, every time.
Three steps. You don't have to learn to code or replace your website.
It's added to your current site — WordPress, Wix, Shopify or a custom build. Nothing gets rebuilt and your domain doesn't move.
We load your real information: services, hours, the Miami areas you cover, frequent questions, and how you want it to answer. It talks like your business, not like a generic bot.
From there it runs unsupervised. You get the leads and the bookings; we maintain it and adjust it as your business changes.
Write to it the way one of your customers would — in English or Spanish — and see what it answers. It's the same assistant we'd install on your site.
Or reach us through the contact form
AI assistant for small business in Miami, website chat assistant Miami, bilingual AI receptionist and 24/7 chat for your website in Miami, Florida.
SoftInWeb — bilingual AI assistants for businesses in Miami and Miami-Dade County.